Customer Perspectives and Outplanting Performance
One measurement of success in the nursery business is repeat customers. They return because the product (seedlings) has the qualities desired by the foresters. It is my perspective that this success will come from 1) seedling survival in the forest, 2) excellent seedling growth after outplanting 3) increased communications initiated from the nurserymen with regard to what's happening at the nursery and 4) increased awareness of what the foresters' situations and constraints are in the woods.
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Author(s): S. K. "Fox" Proctor
Publication: National Nursery Proceedings - 1996
Event:
Western Forest and Conservation Nursery Association Meeting
1996 - Salem, OR
